At Phyto Genius, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy is designed to comply with relevant data protection laws in the United States, Canada, and the United Kingdom, including but not limited to GDPR (for UK), CCPA (for US), and PIPEDA (for Canada).

1. Information We Collect

We may collect various types of information, including:

  • Personally Identifiable Information (PII): This includes your name, email address, shipping address, phone number, payment information (such as credit card details), and date of birth. We collect this when you create an account, place an order, subscribe to our newsletter, participate in surveys, or contact us.
  • Health and Medical Information: To provide tailored product recommendations and monitor post-purchase efficacy, we collect voluntary health and medical information you choose to share with us (e.g., existing health conditions, medication usage, wellness goals). By providing this information, you explicitly consent to its collection and use for these purposes.
  • Non-Personal Information: This includes IP addresses, browser type, operating system, referring website, pages viewed, time spent on pages, and data about how you interact with our website. This information is collected through cookies, web beacons, and other tracking technologies.

2. How We Use Your Information

We use the collected information for the following purposes:

  • Order Processing: To process your purchases, send order confirmations, and deliver products to you.
  • Personalized Consultation & Efficacy Monitoring: To provide customized product advice based on your health information and to follow up on product effectiveness.
  • Customer Service: To respond to your inquiries, support requests, and effectively resolve complaints.
  • Personalize Your Experience: To deliver content, products, and services tailored to your interests.
  • Marketing and Advertising: To send you updates, promotional offers, newsletters, and information about new products you might be interested in. We use third-party advertising platforms like Facebook for targeted advertising. You can opt out of receiving marketing communications at any time.
  • Website Analytics and Improvement: We use third-party analytics tools like Google Analytics, Facebook Pixel, and Mixpanel to track and analyze website trends, usage, and performance to improve our website’s functionality and user experience.
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

3. Disclosure of Your Information

We may share your information with:

  • Third-Party Service Providers: Partners who assist us in website operation, payment processing (e.g., Stripe, PayPal), product shipping, marketing campaigns, and data analysis. These partners are committed to protecting your information and are only permitted to use your data for the specific services they provide to us.
  • Legal Compliance: When required by law, court order, or other governmental authorities.
  • Business Transfers: In the event of a merger, acquisition, asset sale, or reorganization, your information may be transferred as part of the business assets.
  • We DO NOT sell or rent your personal information to any third parties. Your data is strictly used for the purposes outlined in this policy to serve you better.

4. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. This includes using SSL encryption for sensitive transactions, secure servers, and physical access controls. However, no method of data transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.

5. Your Rights (US, Canada, UK)

Depending on your location, you may have specific rights regarding your personal data:

  • Access and Correction: Request access to, review, update, or correct your personal information.
  • Deletion/Erasure: Request the deletion or erasure of your personal information in certain circumstances.
  • Opt-out/Unsubscribe: Opt out of receiving marketing communications from us.
  • Data Portability: Request a copy of your data in a machine-readable format.
  • Object to Processing: Object to the processing of your personal information for certain legitimate reasons.
  • Withdraw Consent: Withdraw your consent for the collection and use of health/medical information at any time, where applicable.

To exercise these rights, please contact us via [Your Support Email Address]. We will respond to your request within the timeframe required by applicable law (e.g., 30 days under GDPR/CCPA).

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your Browse activity, personalize your experience, and serve advertisements. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. However, if you disable cookies, some parts of the website may not function properly.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

  • Email: [Your Support Email Address]
  • Phone: [Your Support Phone Number]
  • Address: [Your Company Address]